ReA! Art Fair draws inspiration from the original concept of the Biennale: a platform to celebrate emerging artists without a gallery or museum mediating the exchange between creators and their audience.
Now in its second year, ReA! is pulling broadly from the current climate, attempting to showcase the “harmony” which can be created when cultural limitations are removed: an ergonomic society which is free of oppressive categorizations, one where a collection of narratives can emerge and exist together, without division.
What separated the fair is the emphasis we place on Artists and individual creators, not only their selected works. The creators selected to exhibit at the Fair represent a shifting paradigm within the art world: individuals for whom innovation is hard-coded into the DNA of their potentiality. Everyone chosen to participate is an emerging artist without extensive exhibiting experience, to whom we want to give a chance of becoming a part of the art scene. For us, the medium - whether that was painting, video art, or a performance piece had little to do with our final decisions, what was essential was the execution - if the idea that the Artist was searching to communicate, corresponded to the visual representation.
ReA! Art Fair acts as a platform, a starting point, a link between an emerging artist and the art world. The artists’ evaluation is based on guidelines that also consider the different career points - from that perspective, the Fair acts as a kick-start, ensuring steady artistic growth in their future career.
We are working towards creating a more intimate communication between the society and the emerging artists, as well as the curators. As you walk through the Fair, you might find yourself following a path, a natural flow, a connection between the artworks as an intricate storyline unfolds before your eyes. The artists haven't been conditioned to work on a specific subject; we want to unite them so that a beautiful connection between all the art pieces and the exhibition space of Fabbrica Del Vapore will be created. The reason why the exhibition spans so many types of artworks, ranging from oil paintings to performing arts, is because we aim to change society's point of view about the value of art. It isn't just about collecting or decorating your home, but rather about creating a connection with the world as a political being where one begins to own, sustain and encourage ideas.
LIMITED EDITION ReA! Art Fair 2021 Exhibition Catalogue
ReA! Art Fair Exhibition Catalogue, 2021, Rea Arte, Milano, 242 p.
Catalogue design: Ilaria Castelli
Brand Design: Davide Marcianesi
LImited edition of 50 co-signed by the curatorial team of the 2021 Edition.