The strength of REA!’s art fair is to push artists’ careers in ways they wouldn’t find elsewhere. REA! aims to be innovative in comparison to the traditional art fair model.

Firstly, only artists who are not represented are invited to REA!’s fair. In doing this, the REA! team do not want to push galleries and investors away but they want to give emerging artists their own space, and hopefully convince private collectors and public institutions to support them in the future.