REA! Art Fair
REA! is a call to action and essence of our curatorial vision: the reactive, raw, radically new.
The Independent Emerging Artist Fair is a disruptive concept that challenges the industry to adopt new operational tactics.
The protagonists are the artists - a carefully curated selection of emerging visual art talents coming from academic and freelance background.
The collectors and visitors are invited to take part in peer-to-peer transactions bypassing the gallery intermediaries.
For its first edition, REA Milano will be a 3-day event with on-site curated exhibitions and online sales powered by innovative technologies.